I led end-to-end design for this project, a marketing automation platform helping business owners grow using AI-driven insights, smart campaigns, and creator partnerships. I designed the web experience from zero, and the key features were campaign creation (email, text, video), Ask Tavolo (AI assistant), customer segmentation, and a Pro marketplace for influencers.
YEAR
2024
ROLE
Product Designer
LINK
Project Overview
Client: Tavolo (Startup)
Team: Me (Product Designer), 3 Founders, 1 Frontend Engineer, several Backend Engineers
Timeline: 6 months
Goal: Build a web platform that helps restaurants grow using smart, AI-powered tools, ranging from campaign automation to influencer bookings and advanced customer analytics.
Platform: Web app & marketing website
My Role
Led end-to-end product design
Sketched early concepts and wireframes
Built the Figma design system from scratch
Designed over 20+ screens across multiple user roles
Worked hand-in-hand with frontend/dev teams for handoff, iteration, and QA
Participated in async feedback loops with founders to align business vision with UX
Adapted design across user types: restaurant owners, marketers, and influencers
The Problem
Independent restaurants were struggling to grow because:
They had no simple tools to run consistent marketing
They couldn’t afford full-time marketers or designers
Influencer partnerships were hard to find, book, and track
Analytics were fragmented across platforms (Meta, TikTok, Email, etc.)
Tavolo’s mission: Build an all-in-one growth tool that’s easy to use, AI-assisted, and designed for busy restaurant owners.
Key Insights That Shaped Design
Users needed AI to be assistive, not overwhelming
Campaigns needed to be launched in under 5 mins to avoid friction
Cross-platform insights (email, SMS, TikTok, etc.) needed to be digestible at a glance
Influencers needed a clean booking flow and a place to track earnings and availability
Website & Waitlist Page
Designed responsive marketing site to explain Tavolo’s value prop clearly
Created sign-up flows with influencer/restaurant waitlist segmentation
Campaign Dashboard
Unified dashboard to create and monitor Email, SMS, and Video campaigns
Show campaign stats like: total sequences, open rate & click rate,performance over time
Email Campaign Builder
Drag-and-drop no-code email builder
Users could define sequencing logic: actions, conditions, schedules
View real-time reports and subscriber growth
Text Campaigns
Similar to email, without the builder
Focused on simplicity and quick scheduling
Video Campaigns
Integrated AI video generation (animated, live, ads, etc.)
Browse drafts, trends, and generated videos
AI editor assistant helps adjust content
View platform-specific metrics (Meta, Instagram, TikTok)
Ask Tavolo – AI Assistant
An assistant tailored for business owners. Example use case:
“Please help find customers with the lowest AOV”
Returns segment data instantly with the option to launch a campaign.
Available across dashboard, customer section, and video editor
Reduces time-to-decision for campaign creation and analysis
Customer Management & Segmentation
Customer database view with filters
Total customer count + total segments
Segment builder powered by AI (or manual option)
Create personalized campaigns based on segment insights
Influencer Marketplace (Hire a Pro)
Browse top influencers, view rates, availability, and past performance
Booking system: pre-filled influencer, add project details, description, budget, files, schedule, track status (accepted/pending)
Upload & manage media files via centralized Media Library
Influencer Portal (Onboarding & Dashboard)
Login/signup flow tailored for creators
Dashboard showing:
Connected accounts
Total earnings, posts, bookings
Availability calendar + recent activity
Bookings
Calendar view similar to Google Calendar
Set availability, view current/past projects
Chat
Messaging system for communicating with brands
Earnings & Engagement
Visual metrics on: engagement rate, audience regions, age, followers by platform, completed projects, posts performance
Accept/decline project offers directly from dashboard
Outcomes
Designed and delivered a production-ready web experience in 6 months
Design system adopted for future modules
Final product demo used for fundraising and pilot onboarding
Positioned Tavolo as a serious player in restaurant marketing automation
Smooth Scroll
This will hide itself!
This will hide itself!
Tavolo - AI driven analytics platform
TL;DR
I led end-to-end design for this project, a marketing automation platform helping business owners grow using AI-driven insights, smart campaigns, and creator partnerships. I designed the web experience from zero, and the key features were campaign creation (email, text, video), Ask Tavolo (AI assistant), customer segmentation, and a Pro marketplace for influencers.
YEAR
2024
ROLE
Product Designer
LINK
Project Overview
Client: Tavolo (Startup)
Team: Me (Product Designer), 3 Founders, 1 Frontend Engineer, several Backend Engineers
Timeline: 6 months
Goal: Build a web platform that helps restaurants grow using smart, AI-powered tools, ranging from campaign automation to influencer bookings and advanced customer analytics.
Platform: Web app & marketing website
My Role
Led end-to-end product design
Sketched early concepts and wireframes
Built the Figma design system from scratch
Designed over 20+ screens across multiple user roles
Worked hand-in-hand with frontend/dev teams for handoff, iteration, and QA
Participated in async feedback loops with founders to align business vision with UX
Adapted design across user types: restaurant owners, marketers, and influencers
The Problem
Independent restaurants were struggling to grow because:
They had no simple tools to run consistent marketing
They couldn’t afford full-time marketers or designers
Influencer partnerships were hard to find, book, and track
Analytics were fragmented across platforms (Meta, TikTok, Email, etc.)
Tavolo’s mission: Build an all-in-one growth tool that’s easy to use, AI-assisted, and designed for busy restaurant owners.
Key Insights That Shaped Design
Users needed AI to be assistive, not overwhelming
Campaigns needed to be launched in under 5 mins to avoid friction
Cross-platform insights (email, SMS, TikTok, etc.) needed to be digestible at a glance
Influencers needed a clean booking flow and a place to track earnings and availability
Website & Waitlist Page
Designed responsive marketing site to explain Tavolo’s value prop clearly
Created sign-up flows with influencer/restaurant waitlist segmentation
Campaign Dashboard
Unified dashboard to create and monitor Email, SMS, and Video campaigns
Show campaign stats like: total sequences, open rate & click rate,performance over time
Email Campaign Builder
Drag-and-drop no-code email builder
Users could define sequencing logic: actions, conditions, schedules
View real-time reports and subscriber growth
Text Campaigns
Similar to email, without the builder
Focused on simplicity and quick scheduling
Video Campaigns
Integrated AI video generation (animated, live, ads, etc.)
Browse drafts, trends, and generated videos
AI editor assistant helps adjust content
View platform-specific metrics (Meta, Instagram, TikTok)
Ask Tavolo – AI Assistant
An assistant tailored for business owners. Example use case:
“Please help find customers with the lowest AOV”
Returns segment data instantly with the option to launch a campaign.
Available across dashboard, customer section, and video editor
Reduces time-to-decision for campaign creation and analysis
Customer Management & Segmentation
Customer database view with filters
Total customer count + total segments
Segment builder powered by AI (or manual option)
Create personalized campaigns based on segment insights
Influencer Marketplace (Hire a Pro)
Browse top influencers, view rates, availability, and past performance
Booking system: pre-filled influencer, add project details, description, budget, files, schedule, track status (accepted/pending)
Upload & manage media files via centralized Media Library
Influencer Portal (Onboarding & Dashboard)
Login/signup flow tailored for creators
Dashboard showing:
Connected accounts
Total earnings, posts, bookings
Availability calendar + recent activity
Bookings
Calendar view similar to Google Calendar
Set availability, view current/past projects
Chat
Messaging system for communicating with brands
Earnings & Engagement
Visual metrics on: engagement rate, audience regions, age, followers by platform, completed projects, posts performance
Accept/decline project offers directly from dashboard
Outcomes
Designed and delivered a production-ready web experience in 6 months
Design system adopted for future modules
Final product demo used for fundraising and pilot onboarding
Positioned Tavolo as a serious player in restaurant marketing automation
Smooth Scroll
This will hide itself!
This will hide itself!
Tavolo - AI driven analytics platform
TL;DR
I led end-to-end design for this project, a marketing automation platform helping business owners grow using AI-driven insights, smart campaigns, and creator partnerships. I designed the web experience from zero, and the key features were campaign creation (email, text, video), Ask Tavolo (AI assistant), customer segmentation, and a Pro marketplace for influencers.
YEAR
2024
ROLE
Product Designer
LINK
Project Overview
Client: Tavolo (Startup)
Team: Me (Product Designer), 3 Founders, 1 Frontend Engineer, several Backend Engineers
Timeline: 6 months
Goal: Build a web platform that helps restaurants grow using smart, AI-powered tools, ranging from campaign automation to influencer bookings and advanced customer analytics.
Platform: Web app & marketing website
My Role
Led end-to-end product design
Sketched early concepts and wireframes
Built the Figma design system from scratch
Designed over 20+ screens across multiple user roles
Worked hand-in-hand with frontend/dev teams for handoff, iteration, and QA
Participated in async feedback loops with founders to align business vision with UX
Adapted design across user types: restaurant owners, marketers, and influencers
The Problem
Independent restaurants were struggling to grow because:
They had no simple tools to run consistent marketing
They couldn’t afford full-time marketers or designers
Influencer partnerships were hard to find, book, and track
Analytics were fragmented across platforms (Meta, TikTok, Email, etc.)
Tavolo’s mission: Build an all-in-one growth tool that’s easy to use, AI-assisted, and designed for busy restaurant owners.
Key Insights That Shaped Design
Users needed AI to be assistive, not overwhelming
Campaigns needed to be launched in under 5 mins to avoid friction
Cross-platform insights (email, SMS, TikTok, etc.) needed to be digestible at a glance
Influencers needed a clean booking flow and a place to track earnings and availability
Website & Waitlist Page
Designed responsive marketing site to explain Tavolo’s value prop clearly
Created sign-up flows with influencer/restaurant waitlist segmentation
Campaign Dashboard
Unified dashboard to create and monitor Email, SMS, and Video campaigns
Show campaign stats like: total sequences, open rate & click rate,performance over time
Email Campaign Builder
Drag-and-drop no-code email builder
Users could define sequencing logic: actions, conditions, schedules
View real-time reports and subscriber growth
Text Campaigns
Similar to email, without the builder
Focused on simplicity and quick scheduling
Video Campaigns
Integrated AI video generation (animated, live, ads, etc.)
Browse drafts, trends, and generated videos
AI editor assistant helps adjust content
View platform-specific metrics (Meta, Instagram, TikTok)
Ask Tavolo – AI Assistant
An assistant tailored for business owners. Example use case:
“Please help find customers with the lowest AOV”
Returns segment data instantly with the option to launch a campaign.
Available across dashboard, customer section, and video editor
Reduces time-to-decision for campaign creation and analysis
Customer Management & Segmentation
Customer database view with filters
Total customer count + total segments
Segment builder powered by AI (or manual option)
Create personalized campaigns based on segment insights
Influencer Marketplace (Hire a Pro)
Browse top influencers, view rates, availability, and past performance
Booking system: pre-filled influencer, add project details, description, budget, files, schedule, track status (accepted/pending)
Upload & manage media files via centralized Media Library
Influencer Portal (Onboarding & Dashboard)
Login/signup flow tailored for creators
Dashboard showing:
Connected accounts
Total earnings, posts, bookings
Availability calendar + recent activity
Bookings
Calendar view similar to Google Calendar
Set availability, view current/past projects
Chat
Messaging system for communicating with brands
Earnings & Engagement
Visual metrics on: engagement rate, audience regions, age, followers by platform, completed projects, posts performance
Accept/decline project offers directly from dashboard
Outcomes
Designed and delivered a production-ready web experience in 6 months
Design system adopted for future modules
Final product demo used for fundraising and pilot onboarding
Positioned Tavolo as a serious player in restaurant marketing automation
Smooth Scroll
This will hide itself!
This will hide itself!